A Cute Raccoon and an Update on Etsy

Hello, friends!

It’s been longer than I would prefer between updates. Life was pretty hectic for a while and the blog took a longer snooze than I thought it would.

I finished a custom raccoon order back in March and things were so busy at work, I didn’t have time to process the photos I took or blog about it. So now I’m posting the update on that. I was a bit worried that because I hadn’t done a raccoon in a few years, I would find the pattern overly technically challenging, but I was pleased to find it wasn’t. The most challenging aspects of making it were:

  • The color changes on the snout — getting nice, even tension with the changes
  • Placement of the eyes and eye patches and getting everything just so with the symmetry
  • Making sure to stuff properly but not overstuff; the head and body needed a lot for proper shaping!
  • All the sewing

via GIPHY

In the end, though, the pattern and my skills prevailed, and I was just as in love with this raccoon doll as I was when I made the first one. If you’d like to try your hand at this pattern, you can find it in Little Muggles’s shop.

Speaking of Etsy shops…

Between January and July of this year, Etsy has made some pretty significant changes to their platform. There are definitely some pros to what they’re doing for mega sellers. For smaller shops like mine, I’m afraid the overhead costs of having an Etsy shop are proving to be too much. I haven’t officially decided to close my shop because having the potential buyers on such an enormous platform is definitely worth some of the expenses. (Operative words: potential and some.)

Due to the changes Etsy made, I saw a SIGNIFICANT decrease in sales. I was getting the visits, largely due to Pinterest (I’ll save a rant on Pinterest for another time), but almost zero sale conversions. It wasn’t just me. I took to the forums to see if others were experiencing the same frustrations and they are.

I work hard to price my items fairly for my time and quality materials. I am definitely not someone who has all the time in the world to make a bunch of amigurumi and sell them at a discounted price. Nor am I selling at craft fairs. (Maybe someday.) I was also still using promoted listings at $1 a day to get my items in front of buyers. However, even dropping $30-35 a month on promoted listings, I have barely been able to sell anything, and I’m spending that money with zero guarantees that more sales will be forthcoming. On top of out-of-pocket costs, Etsy changed how they bill sellers and are taking a little extra chunk out of the total sales, as well.

The most recent change in the last few weeks is that Etsy has updated their algorithm to favor listings with free shipping. Honestly, I get it. I do. Everybody loves free shipping. But all that means for small-potatoes shops like mine is that we have to include the shipping cost into the price of the item, which makes the items seem overpriced, and I’m not sure free shipping is going to be the clincher to get a sale. If I were to tell someone that the hippos I sell are $45, they might say, “Okay, a bit pricey but seems worth it for a quality handmade toy.” (By far my most popular one.) But when I say they’re $54, I picture eyebrows winging up and a much faster decision being reached that that’s far too much. At least when I was listing shipping fees separately, a buyer could see that I did my best to keep them at $10 or under, and it was because I ship Priority Mail and with insurance.

I’m pondering over all of these changes and wondering what the best route for me to take is. I have had my Etsy shop for five years now and for the most part, it’s been really great. I have enjoyed the process, I’ve really liked having a wee side business that earns some extra spending money, which mostly helped me repurchase supplies for new listings, and I’ve evolved as a crafter and honed some more business skills. But with these latest changes, I feel as if my shop is being swallowed up unless I am willing to invest much more money up front, which I don’t have. If I were churning out items left and right, that would be one thing.

At the end of the day, having this shop is primarily supposed to be for fun. Crocheting and knitting are FUN hobbies for me. I don’t want to equate those activities with the drag of Etsy’s new policies or being a strain on my personal finances.

So what I’ve done in the meantime is keep a handful–and I mean handful–of listings active. I also have the “Request Custom Orders” turned on because anybody can go through my prior sales and figure out what kind of work I do and request something to be made. The listings that are available have free shipping but their prices look higher.

I’ve turned off priority listings, which means I’m not shelling out $35 a month for the potential of a sale. Not having as many listings also gives me time to make items in my own time and list them for sale as they become available. One of the options I have been considering is letting all of my listings expire and doing a shop restock when I get 5-10 items made. I’ve also considered selling items only through this website, which I am able to do, but I don’t have the audience, and purchasing options are more limited (e.g. only being able to take PayPal).

If you are an Etsy shop owner or if you are someone who shops on Etsy, and in particular if you’ve ever purchased something from me, I would love to get your feedback. I have found posts from people I follow on Instagram and the like, voicing similar frustrations, with some people actively shutting down their shops altogether. I’m still open…just…but need to figure out a way to make my craft hobby work for me without being subject to these large monkey wrenches.

For now, I’m knitting and crocheting at a leisurely pace and trying my hand at things I haven’t had the time for and I’m enjoying it. I hope you are all enjoying a lovely summer!